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Lead Generation Strategy
Michael & Son Services
0
Strategic + Creative Minds
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Primary Divisions
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Primary Service Teams
Performance
Paid Search
Paid Display
Paid Social
Organic Search
Web Analytics
Data
Marketing
Marketing Strategy
Communications
Content Strategy
Email Marketing
Social Media
Creative
Content Strategy
Graphic Design
Web Development
Web Design
Photography
Video Production
A full-service digital agency blending digital marketing, performance and creative strategies

Brands We Represent

Our Performance Philosophy

Maximize qualified lead generation through integrated, multichannel strategy that drives sales.
Research
Strategize
Create
Test
Measure
Optimize

Key Differentiators

Daily monitoring and optimization

Depth of keyword strategy

Advanced tracking and reporting

Precise ROI measurement

Early access to beta ad networks

Custom landing pages

Multichannel integration

Accessibility and responsiveness

Window World, Inc.

  • Nation’s leader in replacement windows and home remodeling
  • Executed full-service digital strategies on a national and local level
  • 10-year working relationship

National SEO Strategy

Website Traffic and Demo Request Growth
345% increase
in organic traffic
over 3 years
195% increase
in organic leads
generated over 3 years

Local Strategy

Full-Service Digital Marketing
KOHLER Case Study
$0
Total Investment
0
Qualified Leads
$
Cost / Qualified Lead
0
Set Appointments
0%
Set %
0
Net Sales
0%
Net Close %
$0
Cost / Net Sale
Campaign Strategy
Use a combination of Paid Media networks and channels to reach the ideal customer and maximize lead generation.
Strategy Overview
  • Search Network
  • Display Network
  • Paid Social
  • TrueView
  • Landing Pages
Goals
  • Maximize leads by focusing budgets on top performing campaigns
  • Reach users as they browse the internet to keep Michael & Son top-of-mind
Organic Seach Campaign Overview
During our initial SEO Audit, we identified 35 performance issues and opportunities.
The largest opportunity for Organic Search growth we identified is site speed.
The site loads far too slow for first time visitors at 11.5 seconds. Most users will leave a website if it takes more than 5 or 10 seconds to load. This is likely causing 25 - 50% of all potential leads to be lost.

Proven Results  |  Exclusive Partnership  |  Premium Experience