Michael & Son Services Presentation

Lead Generation Strategy

Michael & Son Services

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Strategic + Creative Minds

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Primary Divisions

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Primary Service Teams

Performance

Paid Search

Paid Display

Paid Social

Organic Search

Web Analytics

Data

Marketing

Marketing Strategy

Communications

Content Strategy

Email Marketing

Social Media

Creative

Content Strategy

Graphic Design

Web Development

Web Design

Photography

Video Production

A full-service digital agency blending digital marketing, performance and creative strategies

Brands We Represent

Our Performance Philosophy

Maximize qualified lead generation through integrated, multichannel strategy that drives sales.

Research

Strategize

Create

Test

Measure

Optimize

Key Differentiators

Daily monitoring and optimization

Depth of keyword strategy

Advanced tracking and reporting

Precise ROI measurement

Early access to beta ad networks

Custom landing pages

Multichannel integration

Accessibility and responsiveness

Window World, Inc.

Nation’s leader in replacement windows and home remodeling
Executed full-service digital strategies on a national and local level
10-year working relationship

National SEO Strategy

Website Traffic and Demo Request Growth

345% increase
in organic traffic
over 3 years

195% increase
in organic leads
generated over 3 years

Local Strategy

Full-Service Digital Marketing

0 Markets with Managed
SEO Strategies
0% Rank in Top 3 in
Organic Search Results
k Average Organic
Website Visits / Year
0 Total Organic
Leads Generated
0 Markets with Managed
Paid Search Strategies
0 Total Qualified Paid
Search Leads Generated 46% Phone | 54% Email
$0 Average Cost /
Paid Search Lead

KOHLER Case Study

$0

Total Investment

0

Qualified Leads

$

Cost / Qualified Lead

0

Set Appointments

0%

Set %

0

Net Sales

0%

Net Close %

$0

Cost / Net Sale

Campaign Strategy

Use a combination of Paid Media networks and channels to reach the ideal customer and maximize lead generation.

Strategy Overview

Search Network
Display Network
Paid Social
TrueView
Landing Pages

Goals

Maximize leads by focusing budgets on top performing campaigns
Reach users as they browse the internet to keep Michael & Son top-of-mind

Organic Seach Campaign Overview

During our initial SEO Audit, we identified 35 performance issues and opportunities.

The largest opportunity for Organic Search growth we identified is site speed.

The site loads far too slow for first time visitors at 11.5 seconds. Most users will leave a website if it takes more than 5 or 10 seconds to load. This is likely causing 25 - 50% of all potential leads to be lost.